Case Study:
Youth Dispatches for Spotify
The Challenge
Spotify wanted to create more than just an Earth Day campaign — they wanted to give young climate activists a global platform. The goal was to shift the conversation around environmentalism from corporate messaging to authentic, youth-led storytelling.
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​The challenge lay in amplifying diverse voices from around the world in a way that felt cohesive, compelling, and true to Spotify’s brand — while also delivering the scale and visibility of a global campaign.
Our Approach
We partnered with Spotify’s internal team to craft a campaign rooted in storytelling, creativity, and cultural relevance. Our focus was on developing a visual and narrative identity that reflected the urgency of the climate movement while celebrating the authenticity of each young activist’s voice.
From strategy to creative direction, we worked to ensure every asset — from video content to social storytelling — captured the emotional weight and optimism behind the movement.
The campaign culminated in “Youth Dispatches,” a global storytelling initiative featuring young climate leaders sharing their perspectives, experiences, and calls to action.
What We Did
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Led creative direction and campaign strategy in partnership with Spotify’s global brand team
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Designed a visual narrative system to unify youth-led content across multiple regions and formats
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Produced digital content and storytelling assets that elevated each activist’s message
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Developed social media rollout plans to amplify voices across Spotify’s owned platforms
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Coordinated Times Square creative displays, transforming the campaign into a bold public statement for Earth Day 2021
The Results
The campaign reached millions worldwide, positioning Spotify as a brand that empowers global voices through storytelling.
“Youth Dispatches” became a highlight of Spotify’s Earth Day initiative — spotlighting young activists on one of the world’s largest stages: Times Square.
Beyond impressions and reach, the true success lay in resonance — turning environmental awareness into emotional connection and setting a new standard for how brands engage with social causes authentically.
