Commercial Video Production Built Around Your Campaign
The Avenue 7 is a Los Angeles commercial video production company creating cinematic advertising, branded campaigns, product videos, and digital content for brands that need more than just a beautiful video.
We combine creative strategy, concept development, production, and post-production to create commercial content designed around your audience, campaign goals, and where the work will ultimately live.
Production First. Strategy Always.
Great commercial production starts long before the camera rolls.
At The Avenue 7, we approach every production with the final campaign in mind. That means understanding the audience, creative objective, platforms, deliverables, and business goals before determining how the work should be produced.
Whether we're executing an established agency concept or developing the creative alongside your team, our goal is the same: make great work—and make sure the production serves the bigger picture.
What We Produce
We can design productions around the full campaign, allowing brands to create multiple assets from the same production investment.
Commercials
Cinematic advertising for digital, streaming, web, paid media, and brand campaigns.
Campaign Films
Hero creative designed to establish the visual and narrative foundation of a larger campaign.
Paid Social Creative
Campaign assets designed for paid social and digital advertising.
Paid Social Creative
Campaign assets designed for paid social and digital advertising.
Social Content
Platform-specific video for Instagram, TikTok, YouTube, LinkedIn, and other social channels.
Photography
Campaign, lifestyle, product, and supporting photography.
Our Commercial Production Process
1 - Discovery
We learn the campaign goals, audience, message, deliverables, budget, and timeline.
2- Creative Development
We develop the concept, treatment, creative direction, and production approach.
3 - Pre-Production
Our team manages the shoot from call time through wrap.
4 - Post-Production
Editing, sound, color, graphics, and revisions bring the final campaign together.
5 - Delivery
Final assets are formatted for web, social, paid media, streaming, and other campaign placements.
A Production Partner Built Around Your Team
Whether you’re an in-house marketing team, a growing brand, or a creative agency, The Avenue 7 can meet you wherever you are in the creative proces, from developing an early idea to executing an established concept.
For Brands & Marketing Teams
From campaign launches to ongoing content needs, we partner directly with brands and internal marketing teams to develop and produce creative built around their audience, goals, and channels.
What we support:
Campaigns • Commercials • Brand Films • Product Launches • Social Content
For Agencies & Creative Teams
Already have the strategy or concept? We can step in as your production partner to execute the vision, managing everything from pre-production through final delivery.
What we support:
Creative Execution • Treatments • Pre-Production • Production • Post-Production
For Growing Companies
You don't need an internal creative department or agency to work with us. We can help growing companies turn a business objective, product launch, or early idea into a clear creative approach and finished production.
What we support:
Creative Development • Brand Storytelling • Product Content • Campaign Assets • Multi-Platform Content
What Makes Our Approach to Commercial Production Different?
Production First. Strategy Always.
We believe great production should do more than look good. We consider the creative, audience, campaign goals, distribution channels, and deliverables together—so the work is built for how it will actually be used.
Strategy Behind the Production
We look beyond the shoot itself to understand what the campaign needs to accomplish, who it needs to reach, and where the content will live.
Cinematic Craft
From directing and cinematography to production design and post-production, every creative decision is made with intention.
More Value From Every Production
We plan with the larger content ecosystem in mind, creating opportunities for multiple formats and deliverables from a single production.
Hands-On Creative Leadership
Senior creative and production leadership stays close to the project from early planning through final delivery, keeping the creative vision consistent throughout the process.
What Does Our Commercial Work Look Like?
Explore selected commercial and campaign productions created by The Avenue 7 for brands across digital, social, and branded experiences.
See What We Bring to Life
From Concept to Screen
From commercials to multi-platform campaigns, explore how The Avenue 7 turns creative ideas into cinematic work built for brands, audiences, and the platforms where they connect.
SPOTIFY — EARTH DAY
Commercial Campaign Production
The Avenue 7 partnered with Spotify to bring its Earth Day creative to life through commercial production and campaign content built to engage audiences across digital platforms.
Commercial • Campaign Content • Social
THE HILL
Nonprofit Storytelling Production
The Avenue 7 partnered with The Hill to create story-driven content that brought its educational mission, community, and impact to life through film.
Brand Film • Storytelling • Video Production
SPOTIFY
Branded Content Production
The Avenue 7 partnered with Spotify to produce branded content that captured the energy of the experience and translated it into engaging visual storytelling.
Branded Content • Video Production • Campaign Content
MYAVANA
Brand Campaign Production
The Avenue 7 partnered with MYAVANA to bring its creative vision to life through cinematic campaign content designed to connect the brand with its audience across digital platforms.
Commercial • Branded Content • Campaign Content
PANGAEA
Brand Content Production
The Avenue 7 partnered with Pangaea to create visually driven brand content that translated its identity and creative direction into content built for digital audiences.
Branded Content • Video Production • Social Content
CHILDREN'S HOSPITAL LOS ANGELES
Brand Storytelling Production
The Avenue 7 partnered with Children’s Hospital Los Angeles to bring meaningful stories to life through thoughtful, human-centered video production.
Brand Film • Storytelling • Video Production
Commercial Production Questions, Answered
Everything you need to know about working with The Avenue 7 on your next commercial, campaign, or branded content production.
What does a commercial production company do?
A commercial production company brings advertising and campaign ideas to life through video and visual content. The Avenue 7 supports the production process from creative development and pre-production through filming, post-production, and final delivery.
What types of commercial content does The Avenue 7 produce?
The Avenue 7 produces commercials, campaign films, branded content, paid social creative, social content, product films, and photography for brands, marketing teams, agencies, and organizations.
How much does commercial production cost?
Commercial production costs depend on the scope of the project, including shoot days, locations, talent, crew, equipment, production design, post-production, and deliverables. The Avenue 7 builds each production scope and budget around the creative needs, campaign goals, and requirements of the project.
Can The Avenue 7 help develop the creative concept?
Yes. The Avenue 7 can help brands and marketing teams develop concepts, treatments, visual direction, storytelling, and production strategy. We can also partner with agencies and creative teams that already have an established concept and need a production partner to execute it.
Can one production create content for multiple platforms?
Yes. The Avenue 7 can plan a single production around multiple campaign deliverables, including a hero commercial, shorter edits, vertical social videos, paid media creative, photography, behind-the-scenes content, and other assets for digital and social platforms.
Does The Avenue 7 only work with companies in Los Angeles?
No. The Avenue 7 is a Los Angeles-based creative production studio, but we can support productions outside Los Angeles depending on the project's needs. We build the appropriate production team, logistics, and production approach around each assignment.